Home » The Father of Spin: Edward L. Bernays and The Birth of Public Relations by Larry Tye
The Father of Spin: Edward L. Bernays and The Birth of Public Relations Larry Tye

The Father of Spin: Edward L. Bernays and The Birth of Public Relations

Larry Tye

Published
ISBN : 9780805067897
Paperback
304 pages
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 About the Book 

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye usesMoreThe Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernayss life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.