Home » Luxury Brands and the Economic Recession by Bettina Carollo
Luxury Brands and the Economic Recession Bettina Carollo

Luxury Brands and the Economic Recession

Bettina Carollo

Published May 6th 2012
ISBN :
Kindle Edition
25 pages
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 About the Book 

Scholarly Essay from the year 2010 in the subject Business economics - Operations Research, grade: 7.0, London School of Marketing (LSM Business School), course: Research Methods for Managers , language: English, abstract: The aim of this researchMoreScholarly Essay from the year 2010 in the subject Business economics - Operations Research, grade: 7.0, London School of Marketing (LSM Business School), course: Research Methods for Managers , language: English, abstract: The aim of this research proposal is to better understand the impact that a financial recession period has on the buying power of the customers. In order to narrow the study that could involve many different areas, the emphasis here will be on understanding how the consumer behaviour for the luxury market is affected by a recession. When understanding the consumers’ behaviour a company and organizations can improve their sales figures by focusing on the marketing strategies. It is important to understand how the environment influences these consumers, like their culture and spending capacity.